Compact Display Tray

ABSTRACT

A tray for dispensing product containers, particularly yogurt containers, which vary widely in size and shape and frequently are stacked several high. The tray is of adjustable width and of extruded construction. The tray comprises two main components, one forming a bottom part and a high wall, the other forming a bottom part and a low wall. The high wall has a flanged track running lengthwise and the low wall has a T-shaped rail for reception in the flanged track of an adjacent tray. An array of trays are thus connected such that the high wall of one tray serves as a second high wall for an adjacent connected tray while allowing a tray to be pulled forward, supported by its neighbors, for restocking. A pusher and pull strip are provided in which an L-shaped pusher can be reversely oriented and thereby optimized for round or rectangular containers.

FIELD OF THE INVENTION

The invention relates to trays utilized in stores and supermarkets to enable products to be maintained in neat and orderly rows on the store shelves and to enable the products to be “fronted” so that the products are visible and easily removed from the trays by a customer. The invention is particularly directed to the display and dispensing of yogurt containers or the like, which are presented in a wide variety of sizes and shapes, which present problems to storekeepers in properly and efficiently displaying the products.

BACKGROUND OF THE INVENTION

The display and dispensing of yogurt containers has presented significant problems to the store owner due to the often irregular shape of the containers and to the fact that they are frequently stacked three and four high in their dispensing trays. An initial solution was provided by a special injection molded, width-adjustable yogurt tray described and claimed in U.S. Pat. No. 7,631,771 of Trion Industries, Inc., the assignee of this application. Over time, however, yogurt companies began to provide yogurt in an even larger variety of container sizes and shapes, requiring the molded trays to be provided in multiple sizes, which was both inconvenient and uneconomical.

SUMMARY OF THE INVENTION

The present invention is directed to an improved and economical, adjustable width tray for the display and dispensing of yogurt containers in a wide variety of sizes and shapes, typically stacked in several tiers, one container on top of another. The primary parts of the trays are of inexpensive, extruded construction, enabling a low cost, highly versatile tray to be provided for the display of yogurt and similar products.

In accordance with one aspect of the invention, individual trays are provided with one high side wall and one low side wall. The high side wall is of a height to provide lateral confinement for a plurality of product containers, stacked in multiple tiers. The low side wall, on the other hand, is of a height which preferably is less than the height of a single container. The individual trays, however, are provided with interlocking connections between the low side walls and high side walls, such that the high side wall of a first tray can be connected to the low side wall of an adjacent second tray. With this arrangement, the high side wall of the first tray serves the function of a second high side wall of the second tray, such that tier-stacked products of the second tray are properly confined on both sides.

Yogurt containers predominantly, although not exclusively, are configured to be wider at the top than at the bottom, with many having an overhanging lip or lid. To particular advantage, in the system of the invention, the adjustable width trays can in many cases be set to a width such that the lips of the bottom containers can overhang the top of the low side wall. In such cases, the presence of the low side walls does not add to the overall width of an assembly of such trays disposed over the full width of a store shelf. Such small savings in width in individual trays can be of great significance to a store keeper in that it may allow the store keeper to add an additional tray to a particular full-width shelf display.

In a particularly preferred embodiment of the invention, the respective short and high side walls of a tray are provided with longitudinally extending, interengaging rails and tracks which secure adjacent trays together while allowing individual trays to be pulled forward relative to their neighboring trays, to facilitate servicing, such as restocking. To advantage, the low side wall may have a T-shaped rail extending longitudinally adjacent a lower edge thereof while the high side wall may have adjacent its lower edge a recessed track comprised of opposed flanges which slidably engage the T-shaped rail of an adjacent tray. The spacing between the opposed flanges is sufficiently greater than the vertical dimensions of the T-shaped rail, such that the front of an individual tray may be lifted somewhat (e.g., ¼^(th) inch) in relation to adjacent trays, to allow a tray to be lifted over a retaining rail, frequently installed at the front of the shelf, when pulling the tray forward for servicing. The interengaging rails and tracks also provide support for a tray that is pulled out for servicing.

Providing a low side wall at one side of the tray simplifies and expedites servicing and restocking of the trays. When a particular tray is pulled forward, one side of the tray is open and readily accessible from the side of the low wall.

In a preferred form of the invention, each tray is provided with a manually operated pusher, which is mounted for sliding movement on a longitudinal track preferably formed on the high side wall of the tray. A pull strip is received and guided in the pusher track and is attached at its remote end to the pusher. In accordance with an aspect of the invention, the tray may be provided with a novel form of reversible pusher which is provided with track-engaging means adjacent the top and bottom of the pusher. Each of the track-engaging means has an element for connecting to the pull strip. The pusher is of a generally L-shaped configuration, viewed vertically, with arcuate contours between the two legs of the “L”. In one orientation, a side wall of the pusher, which is the short leg of the “L”, extends forward, which is suitable for round or rounded containers. For square containers, the pusher can be detached from its pull strip, reoriented by rotation about a transverse horizontal axis and re-attached to the pusher track and pull strip. In the new orientation, the pusher presents a forwardly facing flat surface for engagement with a flat edge or side of a squared product container.

The trays of the invention can also incorporate an advantageous form of clip attachment at the front, which serve multiple functions as a product stop, price tag holder and limit stop to prevent overextension of trays being pulled forward for servicing.

For a more complete understanding of the above and other features and advantages of the invention, reference should be made to the following detailed description of preferred embodiments of the invention and to the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a side elevational view of a product display tray according to the invention

FIG. 2 is a front elevational view of the tray of FIG. 1, showing the tray in a minimum width adjusted position.

FIG. 3 is a front elevational view of the tray of FIG. 1, showing the tray in a maximum width adjusted position.

FIG. 4 is an exploded view of the tray of FIG. 1

FIG. 5 is a cross sectional view illustrating a plurality trays connected together in side-by-side relation.

FIG. 6 is an orthographic view of a single tray according to the invention.

FIGS. 7, 8 and 9 are, respectively, an orthographic view, a front elevation, and a top plan view of a product pusher and pull strip according to the invention, oriented with a contoured surface of the pusher facing forward for use in connection with packages of circular and similar configuration.

FIGS. 10, 11 and 12 are, respectively, an orthographic view, a front elevation, and a top plan view of a product pusher and pull strip according to the invention, oriented with a flat surface of the pusher facing forward for use in connection with packages of square and similar configuration.

FIG. 13 is an orthographic view from the front of an assembly of several trays according to the invention, illustrating one of the trays in a forwardly displaced position.

FIG. 14 is an orthographic view from the back of the assembly of FIG. 13, illustrating the assembled trays supported on a shelf.

FIG. 15 is a side elevational view of the shelf-supported tray assembly of FIG. 14.

FIG. 16 is an enlarged fragmentary view of that portion of FIG. 15 identified by the encircled portion “R”.

FIGS. 17 and 18 are side and front elevational views respectively of the part of the tray that forms the high side wall thereof.

FIGS. 19 and 20 are side and front elevational views respectively of the specially modified part of a modified form of special low-height tray that incorporates a relatively low form of high side wall, for special display requirements.

DETAILED DESCRIPTION OF THE INVENTION

Referring to the drawings, and initially to FIGS. 1-6 thereof, the reference numeral 30 designates generally a single tray according to the invention. The tray includes first and second extruded components 31, 32, each of generally L-shaped cross section. The first component 31 forms a high side wall 33 of vertical orientation and a horizontal first bottom-forming part 34. The second component 32 forms a low side wall 35 and a second bottom-forming part 36. The high side wall 33 is intended to provide lateral confinement for product containers is several tiers, one container atop the other, and may suitably be about 6.25 inches in height measured from the bottom. The low side wall is intended to confine only one tier of products and preferentially is of a height at least slightly less than the height of the top of a container having a lip or lid, where the maximum lateral dimensions of the container are determined by the top. In one advantageous form of the invention, the low side wall 35 may have a height of about 1.82 inches, measured from the bottom. In keeping with an intent of the invention, the height of the low side wall should be no higher than slightly underneath the lip of small containers. Typically this may mean a maximum height of about two inches from the surface of the tray bottom. The product-supporting tray bottom in the illustrated system is formed by the second or upper bottom-forming part 36 and in particular by the tops of ribs 44 formed thereon.

As indicated in FIGS. 2 and 3, the lower bottom-forming part 34 associated with the high side wall 33 is positioned below the upper bottom-forming part 36 associated with the low side wall 35. The bottom-part 34 extends laterally from the high side wall 33 a distance which may be about 2.85 inches, terminating in an upwardly projecting, T-shaped connector 37 which extends the length of the component 31. The bottom-forming part 34 also has short ribs 38 extending downward for engagement with the surface of a shelf. A second set of ribs 39 extends upward to engage and support the second bottom-forming part 36, as can be seen in FIG. 2. The second bottom-forming part 36 is formed with a plurality of downwardly projecting, longitudinally extending T-shaped elements 40 which are configured and spaced to form a plurality of downwardly opening flanged grooves 41 of a size and shape to slidably receive the T-shaped connector 37. As can be derived from FIGS. 1 and 2, the spacing between the tray side walls 33, 35 can be varied over a range of sizes depending upon the particular groove 41 in which the connector 37 is received.

Pursuant to the invention, a rail 42, preferably of T-shaped configuration, extends longitudinally along one of the side walls 33, 35, preferably the low side wall 35. On the opposite side wall, preferably the high side wall 3, at the bottom thereof, there is a flanged track 43 configured to slidably receive the rail 42 (see FIG. 5). This enables a plurality of trays 30 to by joined in a side-by-side arrangement, extending if desired across the full width of a store shelf, while allowing a particular tray to be pulled forward from the rest for restocking or other servicing. In many store setups, there is a short guide rail (not shown) at the front of a shelf to align the fronts of the trays in a neat order. To pull an individual tray forward, it needs to be first lifted slightly at the front end to clear the guide rail. For this purpose, the flanged track 43 is of greater height than the T-shaped rail 42 received within it, as shown in FIG. 5, in order to allow a selected tray to be lifted in relation to its neighbors on either side. Typically, a lift of about one-fourth inch is sufficient to clear a guide rail, and the T-shaped rail 42 and flanged track 43 are dimensioned accordingly.

As reflect in FIG. 13, when one of the trays 30 is pulled forward for restocking or other servicing, the low side wall 35 completely opens up one side of the tray and greatly facilitates manual access to the tray for inserting products, cleaning, etc. In this respect, it will be understood that a specific tray may be pulled outward to a much greater extent than is illustrated in FIG. 13, since the arrangement of rail 42 and flanged track 43 results in the other trays collectively providing significant cantilever support for a pulled-out tray.

Referring still to FIGS. 1-5 the high side wall 33 is provided on its inside, directly above the flanged track 43, with a pair of vertically spaced, longitudinally extending T-shaped rails 45, 46. The two rails 45, 46 form a pair of outwardly facing (i.e., one upwardly and one downwardly) grooves as well as a pair of inwardly facing grooves. The outward facing grooves of the rails 45, 46 engage with inwardly directed L-shaped mounting flanges 56, 57 formed at the bottom of a product pusher 47, enabling the pusher to be supported above the upper bottom-forming part 36 and moved forwardly and rearwardly in the tray. An elongated pull strip 48 is slidably received in opposed, inwardly facing grooves of the rails 45, 46. The pull strip has a finger opening 49 at its front end and a second opening 50 (FIG. 4) at its back end for engagement with a connector element 51 which extends laterally outward from the side wall 52 of the product pusher 47. Preferably, the pull strip 48 has upper and lower flanges 53, 54 which are offset slightly outward from the central body 55 of the strip, such that the body of the strip is more effectively positioned on the connector element 52, offset inward from its outer end. This can be seen in FIGS. 2, 3 and 5.

In the illustrations of FIGS. 1-9, the pusher 47 is oriented with its side wall 52 projecting forward from a flat transverse wall 58 thereof. A curved wall 59 joins the side wall 52 with the transverse wall 58. Where the containers to be displayed are of a squared configuration, the curved wall, which is desired for structural purposes, will tend to engage the squared container unevenly, tending to rotate it slightly, potentially jamming the container in the tray when the pusher is moved forward by the pull strip 48. Accordingly, as a feature of the invention, the pusher 47 is provided with a second set of inwardly directed L-shaped flanges 60, 61 symmetrically positioned in relation to the flanges 56, 57. In order to present a flat, front-facing surface to a squared container, the pusher 47 is withdrawn from the rear of the tray and disconnected from the pull strip 48. The pusher is then rotated end-for end (i.e., about a transverse horizontal axis) such that the side wall 52 projects to the rear. The flanges 60, 61, at the opposite end of the pusher, are engaged with the rails 45, 46, and the pull strip 48 is engaged with a connector element 62 located between the flanges 60, 61. The functions and operations of the pusher and pull strip are the same in either orientation of the pusher.

The “reverse” orientation of the pusher, described in the preceding paragraph, will function satisfactorily with rounded containers as with squared containers. However, when the side wall 52 of the pusher is projecting forwardly, the pusher may be positioned farther back in the tray and thus potentially provide room for additional products. Accordingly, for the display of rounded containers it is preferred to have the pusher in its “normal” orientation, with the side wall 52 extending forward, as in FIGS. 7-9.

As indicated particularly in FIGS. 9-11, the pairs of mounting flanges 56, 57 and 60, 61 on the pusher 47 extend from the edge of the side wall 52 to the plane of the “back” side of the transverse pusher wall 58. To provide support for the mounting flanges, and to strengthen the connection between the transverse wall 58 relative to the side wall 52, pairs of reinforcing ribs 63, 64 (FIGS. 10-12) are formed at the “back” of the pusher and extend around the curved wall 59.

In the illustrated form of the invention, a front clip 65 is provided, which is secured to the front of first bottom-forming part 34, performing multiple functions. With reference to FIG. 4, the clip 65 has a rearwardly opening slot 66 which extends for the full width of the clip and allows the clip to be applied laterally, left to right, over the front of the bottom-forming part 34. To receive the clip, a recess 67 is cut into the front corner of the part 34 removing a front part of the T-shaped connector 37. Additionally, a transverse slot 68 is formed through the front portions of the upstanding ribs 39 to receive portions of the clip 65 that are above the slot 66 therein. A similar slot (not shown) is formed in the ribs 38 on the underside of the bottom-forming part 34. Residual front portions 73 of the ribs 39 (FIG. 17), and similar residual portions of the underneath ribs 38 prevent the clip from movement in any direction but laterally. The slot 66 of the clip is vertically enlarged behind the entrance opening thereof in order to accommodate the residual front portions of the ribs. A front portion of the second bottom-forming part 36 is recessed relative to a front edge of the low side wall 35 to allow for the presence of the installed clip 65 when the assembly is completed.

When the clip 65 is fully received on the bottom-forming part 34, a circular projection 69 at the right side of the clip is received in an opening 70 in the lower portion of the first component 31 (FIG. 17) to secure the right side of the clip. The bottom 71 of the clip 65 extends slightly below the bottoms of the side walls 33, 35 (FIG. 1) and thus slightly elevates the fronts of the trays 30. Preferably, the clip has a downwardly opening transverse recess 72 in its bottom which may be used for the reception of a front guide rail 77 (FIG. 15), if provided, at the front of a store shelf.

Among the functions of the clip 65, one is to serve as a forward product stop, when products are pulled forward by the pusher 47 and pull strip 48. As can be seen in FIG. 13 (center tray) when a tray is adjusted to a width that is wider than minimum, the clip 65 extends only part way across the front of the tray. However, part way is sufficient, particularly as the pusher 47 is of a width corresponding to that of the clip 65 and is aligned on the same side of the tray.

A significant function of the front clip 65 is to provide a limit stop to prevent excessive forward extension of a tray, when pulled forward for servicing or reloading. As can be seen in FIGS. 4 and 6, the bottom 71 of the clip 65 has a projection 74 at the right hand side which, when the clip is assembled at the front of the tray, extends slightly beyond the adjacent flanged track 43 and thus is in line with the low side wall 35 of an adjacent, connected tray. Referring particularly to FIG. 1 it will be seen that the low side wall 35 is provided, in a region below the T-shaped rail 42, with a recess 75 which extends from the front of the side wall 35 to a point spaced an appropriate distance (e.g., five inches) from the back of the tray. The height of the recess 75 is such that, when the associated tray is pulled forward, the upper margin of the low side wall 35, above the recess 75, passes over the projection 74 without interference. At the back end of the recess, however a bottom portion of the side wall 35 forms an abutment 76 which will engage the projection 74 and stop further forward movement of the tray relative to its neighboring connected tray. This assures that a pulled-out at all times has a sufficient overlap with its connected neighbors to receive adequate cantilever support from the other trays.

The clip 65 also functions to provide an inclined, front-facing surface 78 for the presentation of price and other information relating to the products displayed.

As indicated in FIG. 13, in an array of trays extending across a store shelf, the end tray on the left will not have the benefit of a second high side wall. For this reason, it is much preferred that the second (i.e., upper) bottom-forming part 36 extend from the low side wall 35 and not from the high side wall 33. When the width of a tray is adjusted to a minimum or near minimum width, the product containers are seated in a stable manner on a substantially flat bottom. However, when a tray is set to a maximum or near maximum width (FIG. 3), there can be a tendency for products, particularly if stacked in several tiers, to tilt toward the lower bottom-forming member 34. Having the high side wall 33 associated with the lower bottom-forming member 34 makes it likely that any tilting of the product containers will be properly resisted by a high side wall.

In accordance with an aspect of the invention, illustrated best in FIGS. 14-16, the backs of one or both of the side walls 33, 25 may be formed with a rearwardly opening notch 79 for the reception of a retaining strip 80. The retaining strip 80 is an elongated strip which can extend along the entire length of a shelf occupied by the trays 30. The strip has a bottom portion 81 which is adhesively or otherwise secured to a shelf 82 and extends behind a group of several connected trays. A second portion 83 of the retaining strip extends upward to the level of the notches 79 and joins with a forwardly extending portion 84 which is positioned to be received within the notches 79 as indicated in FIG. 16.

A significant function of the retaining strip 80 is to prevent forward tilting of trays during servicing. Thus when a given tray is pulled forward for reloading, the resulting fully loaded tray can exert a considerable forward tilting moment on the adjacent connected trays that are providing cantilever support. If the adjacent trays were only lightly loaded, they may not adequately resist the tilting moment of the loaded tray. In such a circumstance, the retaining strip 80 will prevent upward movement of the adjacent trays and enable them to provide the necessary support for a fully loaded, pulled-out tray.

The configuration of the retaining strip 80 enables it also to serve as a barrier, to prevent positioning of a tray too far back on a shelf. Also, the retaining strip 80 can be configured to engage a series of trays in such manner as to resist free forward movement whereby, when a single tray is intentionally pulled forward for servicing, adjacent trays remain subject to resistance against such movement.

FIGS. 17-20 illustrate modified forms of tray components with modified forms of high side walls. Notwithstanding the desire for full height high side walls for most purposes, there sometimes are physical constraints in a store's shelving arrangement that prevent the use of a full height side wall. For example, there may be lighting fixtures or other structure associated with some shelves that reduce the height available to display devices. In FIGS. 19 and 20 there is shown a tray component formed with a “high” side wall 85 which is approximately half the height of the “standard” high side wall 33 shown in FIG. 17, the two structures otherwise being the same. Additionally, it may be desired to provide a notch or knife guide groove 86, 87 in the parts of FIGS. 17-20 to enable the high side walls 33, 85 of either type to be lowered to a minimum consistent with other tray structure for special store circumstances.

The system of the present invention represents a significant advance in the display and dispensing of products, such as yogurt, which is sold in a wide variety of containers of unusual shapes and sizes. The new system utilizes mostly inexpensive, extruded components, which can be easily adjusted for the expected mix of sizes and shapes. The individual trays of the new system incorporate one high side wall and one low side wall, with the low side wall being of a height slightly less than the overhang height (lip or lid) of a common product container for yogurt and like products. The trays are constructed and configured such that the low side walls are mated with the high side wall of an adjacent tray, such that each tray effectively has two high side walls. An assembly of trays of the new system will, however, utilize less material and have less overall width than an array of trays in which each tray has two high side walls.

In the new system, individual trays of a side-by-side array of many trays may be pulled forward from the array for servicing and/or reloading. The tray pulled forward is provided with cantilever support from adjacent trays in the array while servicing/reloading is carried out. Additionally, while a single tray is pulled forward, the absence of a high side wall on one side of the tray greatly facilitates access to the interior of the tray via the open side such that the necessary servicing or reloading is significantly expedited.

It should be understood, of course, that the specific forms of the invention herein illustrated and described are intended to be representative of the principles of the inventions disclosed herein and not in limitation thereof. Accordingly, reference must be made to the following appended claims in determining the full scope of the inventions. 

What is claimed is:
 1. A system for the display and dispensing of a plurality of product containers in front-to-back columns and in one or more tiers, said system comprising a plurality of individual, width-adjustable trays adapted to be joined in a side-by-side array, where the individual trays comprise, a first extruded component comprising a first bottom-forming part and a high side wall of a predetermined full height for lateral confinement of product containers to be displayed in and dispensed from said tray, with said product containers being stackable in a plurality of tiers, a second extruded component comprising a second bottom-forming part at least partially overlying said first bottom-forming part and defining a product support surface and a low side wall of lower height than and spaced from said high side wall for lateral confinement of product containers between said side walls, the height of said low side wall being no greater than two inches above said product support surface, the bottom-forming parts of said first and second components being adapted for adjustable, overlapping and interlocking connection for spacing of said side walls at a desired width for product containers to be displayed therein, each of said side walls having connecting means on outwardly facing sides thereof, whereby the low side wall of a first tray can be slidably connected to the high side wall of an adjacent second tray, such that the high side wall of said second tray also functions as a second high side wall for said first tray.
 2. The system according to claim 1, wherein said connecting means comprise a flanged track extending along the side wall of one of said extruded components and one or more flanged elements extending from the side wall of the other of said components and slidably engagable with said flanged track, the one or more flanged elements of one tray being engaged with the flanged track of an adjacent tray to secure said trays in side-by-side relation while accommodating longitudinal movement of a tray with respect to adjacent trays to facilitate loading of a tray.
 3. The system according to claim 2, wherein said one or more flanged elements comprises a longitudinally extending T-shaped rail,
 4. The system according to claim 3, wherein said flanged track comprises vertically spaced L-shaped flange members including vertical portions joined with horizontal portions and extending toward each other and defining a vertical space between them, said T-shaped rail comprises a horizontal stem extending from the side wall of said one component and a vertically disposed outer flange adapted for reception in the flanged track of an adjacent tray for front-to-back sliding movement of a tray with respect to an adjacent tray to which it is connected, the vertical space between said L-shaped flange members being substantially greater than a height of said T-shaped rail to accommodate a predetermined vertical movement of a tray with respect to an adjacent connected tray.
 5. The system according to claim 1, wherein said first bottom-forming part, associated with said high side wall, is adapted to be supported on a shelf surface and is positioned underneath said second bottom forming part, and said bottom-forming parts are formed with longitudinally extending engagement elements for securing said bottom-forming parts together with said side walls positioned in one of a plurality of adjustable widths of separation.
 6. A system according to claim 1, wherein a vertically spaced pair of T-shaped rails extend along an inside of said high side wall, in lower portions thereof, said T-shaped rails defining a pair of outwardly facing grooves and a pair of inwardly facing grooves, a pusher having on one side thereof a pair of L-shaped flanges slidably engagable with said pair of outwardly facing grooves for forward and rearward sliding movement along said high side wall, an elongated pull strip having upper and lower edge flanges, said edge flanges being slidable engaged in said inwardly facing grooves, said pull strip being connected to said pusher for moving said pusher forwardly and rearwardly along said high side wall.
 7. A system according to claim 6 wherein said pusher has a body of generally L-shaped configuration comprised of a transversely disposed vertical wall and a vertical side wall disposed at right angles thereto, said pair of L-shaped flanges being mounted on said side wall near a first end of said pusher, a second pair of L-shaped flanges being mounted on said side wall near a second end of said pusher, said pusher body being rotatable end-for-end from a first orientation to a second orientation to enable the second pair of L-shaped flanges to be engaged with said pair of outwardly facing grooves, said side wall extending forward when said pusher body is in a first orientation and extending rearward when said pusher body is in a second orientation.
 8. A system according to claim 1, wherein a product stop member is attached to a front margin of said first bottom-forming portion for limiting forward movement of products, a portion of said stop member projects laterally therefrom at one side beyond said high side wall and into alignment with a low side wall of an adjacent connected tray, bottom portions of the low side walls of trays are recessed from a front thereof to a point spaced a predetermined distance forward from the back thereof, forwardly facing surfaces of said low side walls, at the back of said recesses, are engagable with the projecting portions of said product stop members to limit forward movement of a tray with respect to trays connected thereto.
 9. A system according to claim 8, wherein said product stop has a rearwardly opening slot therein for receiving an end portion of said first bottom-forming portion. said first bottom-forming portions have longitudinally disposed ribs extending vertically, said ribs have a transverse slot formed therein spaced near a forward end thereof, said product stop in inserted transversely onto said first bottom-forming member, with portions of said product stop being received in said transverse slot to lock said product stop against longitudinal movement relative to said bottom-forming member.
 10. A system according to claim 8, wherein a bottom portion of said product stop projects below the bottoms of said side walls to elevate front portions of the tray.
 11. A system according to claim 10, wherein said bottom portion of the product stop is formed with a transversely extending, downwardly opening recess for the reception of a shelf guide rail.
 12. A system according to claim 1, wherein a retaining strip is mounted on a store shelf behind a series of connected trays supported on said shelf, said retaining strip includes a forwardly projecting portion at least a portion of which overlies at least a portion of the trays of the series thereof, said forwardly projecting portion serving to prevent forward tilting of trays as a result of forces applied to a forwardly pulled-out tray.
 13. A system according to claim 12, wherein at least one of side walls of each tray is formed with a rearwardly opening recess therein for the reception of forwardly extending portions of said retaining strip.
 14. A system for the display and dispensing of a plurality of product containers in front-to-back columns and in a plurality of tiers, said system comprising a plurality of individual, width-adjustable trays adapted to be joined in a side-by-side array, where the individual trays comprise, a first extruded component comprising a first bottom-forming part and a high side wall of a predetermined height for lateral confinement of product containers to be displayed in and dispensed from said tray, with said product containers being stackable in a plurality of tiers, a second extruded component comprising a second bottom-forming part at least partially overlying said first bottom-forming part and defining a product support surface and a low side wall of lower height than and spaced from said high side wall for lateral confinement of product containers between said side walls, the bottom-forming parts of said first and second components being adapted for adjustable, overlapping and interlocking connection for spacing of said side walls at a desired width for product containers to be displayed therein, said low side wall being of a height less than that of a single tier of products to be displayed in the tray, and each of said side walls having connecting means on outwardly facing sides thereof, whereby the low side wall of a first tray can be connected to the high side wall of an adjacent second tray for relative longitudinal movement of said trays, the high side wall of said second serving the function of a second high side wall for said first tray.
 15. A system according to claim 14, wherein said connecting means includes a T-shaped rail extending longitudinally along the outside of said low side wall and a flanged track extending longitudinally along the outside of said high side wall.
 16. A system according to claim 14, wherein a plurality of said trays connected side by side are supported on a shelf, and retaining means are mounted on said shelf, said retaining means having elements overlying portions of said trays at the backs thereof.
 17. A system according to claim 16, wherein said retaining means comprises a continuous strip extending behind said plurality of trays.
 18. The combination, with product display and dispensing tray having a product confining side wall, of a reversible pusher which comprises a vertically oriented pusher body of L-shaped configuration having a vertically oriented pusher wall and a vertically oriented side wall disposed at right angles to said pusher wall and extending forwardly or rearwardly therefrom, said side wall and said pusher wall being joined by a vertically oriented contoured corner wall, said side wall, on a side thereof facing away from said pusher wall being formed with upper and lower mounting connections, each comprising a spaced-apart pair of parallel, horizontally extending L-shaped flanges, the lowermost pair of said L-shaped flanges being adapted for slidable mounting on a longitudinal track on said product confining side wall, said pusher being reversible from a first orientation to a second orientation by rotation of the pusher body about a transverse horizontal axis such that the side wall extends in a direction opposite to the direction before such rotation to said second position, said pusher, after such rotation, being adapted for slidable mounting on said track by the initially upper and now lower mounting connection.
 19. A reversible pusher for multi-product display and dispensing tray according to claim 18, wherein in a first rotational orientation of said pusher body, said side wall projects forwardly from said pusher wall, and in a second rotational orientation of said pusher body, said side wall projects rearwardly from said pusher wall.
 20. A reversible pusher for multi-product display and dispensing tray according to claim 19, wherein in said first rotational orientation of said pusher body, said corner wall presents a forwardly facing arcuate wall.
 21. A reversible pusher for multi-product display and dispensing tray according to claim 19, wherein in said second rotational orientation of said pusher body, when said side wall projects rearwardly, said pusher wall presents a forwardly facing flat surface.
 22. A reversible pusher for multi-product display and dispensing tray according to claim 18, wherein each of said upper and lower flange pairs has a connector element between its flanges for connecting with a pull strip. 